Motion poster advertising device



Jan. 17, 1933. R. M.'MEISEL ET AL MOTION POSTER ADVERTISING DEVICE FiledSept. 21, 1951 2 Sheets-Sheet l MIIIIIIIILZZW a r n Mnnm 7 W .P N

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Jan. 17, 1933. R. M. MEISEL ET AL 1,894,568 I MOTION POSTER ADVERTISINGDEVICE Filed Sept. 21, 1951 2 Sheets-Sheet 2 NAME OF BREAD @MMMZ,

Patented Jan. 7 17, 1933 UNITED STATES PATENT OFFICE ROBERT M. MEISELAND HARRY S. AIRMAN, OF PORT HURON, MICHIGAN MOTION POSTER ADVERTISINGDEVICE Application filed September 21, 1931. Serial No. 564,060.

It is our knowledge that the art of producing animated motion posters isnot new, in other words instead of stationary posters appearing uponvehicles or stationary objects of today, We provide a method whereby weuse motion posters on vehicles and other moving objects for advertisingpurposes.

The outstanding feature of our invention or discovery is to put motionposters on vehicles and all other moving objects, and to accomplish thispurpose we embody the use of a mechanism that is mounted upon a panel,and which is invisible to the observer, and the manner in which thismechanism will operate is for example:

A loaf of bread, a small boy upon one side of the panel, and asmall girlupon the opposite side thereof, may be used as one form of advertising.The loaf of bread adapted to move from the boy to the girl,'then to theboy again in regular intervals; the arms of the boy and of the girl tobe induced to actuate in a manner so as to appear that the loaf of breadis being tossed from one to the other. The boy, girl and loaf of breadbeing formed of any suitable sheeting material. The mechanism may beactuated preferably by an electric motor mounted upon the panel in aconcealed position, or in fact the source of power may be derived from agasoline engine, or any other source available for the purpose, as thesource of power does not affect the successful operation'of themechanism so long as there is adequate power provided. The mechanism isenclosed in a metal case weather-proofed with a glass front, and thesaid case being attached to the vehicle or moving object in a manner soas to render the same readily accessible and interchangeable.

It is not our purpose to confine our invention or discovery'toanyparticular class of mechanism, such as chains, belts, cams, gears,rollers or the like, or to confine the objects or images upon thepanelto be actuated by the said mechanism, to the combination of a loafof bread, a small boy and girl as aforesaid, but it is the principle ofapplying motion posters to vehicles and all moving objects, that we seekprotection by Letters Patent.

There are many combinations of images or objects and likewise the actionof same, in fact the range is so unlimited that they would be toonumerous to mention, however the same principle applies to one and all,and the same effect being the result of each combination.

Inasmuch as the particular process, method or system, whatever it may betermed, has not been heretofore used in the manner as We have herein setforth, to the best of our knowledge and belief, its application isunquestionably new and useful in the art of advertising, and must beadmitted that it is a marked advancement and improvement over the oldmethod of applying stationary posters to vehicles or moving objects oranimated posters to stationary objects. This improvement lies in thefact that we carry animation a step further by embodying motion posterswith a panel for vehicles and moving objects, which vice.

Figure 3 is a sectional view of one of the adjustable stop members forlimiting the travel of the pivotal beams.

Figure 4 is a front elevation of the device,

and what it exposes to view, and broken as indicated.

Figure 5 is an enlarged section of one end of the case with mechanismremoved.

The illustration comprises a complete weather-proof case, which ispreferably composed of metal back 1, and with particular reference toFigure 5 it is clearly seen that metal side enclosures 2 are provided.The

entire front of the case is enclosed by glass 8,

which is adequately supported by metal members 4, also felt padding 5where indicated.

Members 4 are adjustable to glass 3 by means of screw 6 through anelongated slot in sides 2 and members 4.

Front panel 7 and rear panel 8 are provided, both of which arepreferably of wood, and still referring to Figure 5 it is observed thatwood bottom 9 forms a separator for the said panels. Panel 7 beingsecured to bottom 9 by a plurality of screws 10, while panel 8 isconnected to bottom 9 by bolts 11, with the usual nuts therefor, andrecessed portion 12 in bottom 9 for the head of the said bolts whichpass through the said bottom as indicated. The panel formation isrigidly sup ported on members 4 by brackets 13, which are secured to theunderneath surface of bottom 9 by screws 14. Sides 2 are formed as at15, which are respectively secured to the upturned edge 16 of back 1 andare retained in this position by bolt 17 with nut 18, the latter beinglocked in the position as shown. Lug 19 is secured to portion 15 ofsides 2 for the purpose of connecting the respective ends of panel 8 byscrews 20, which engage threaded holes in the said lug respectively.

The case of the device having been described, the operation of themechanism immediately follows:

Referring to Figure 1, it is seen that the entire mechanism of thedevice is mounted upon rear panel 8, and the source of power is throughelectric motor 21, which is supported by frame 22 with suitable bearingswithin the said frame. I Frame 22 is connected to an additional frame 23by the usual bolts, and this frame is secured to block 23A by bolts 23B,and the said block secured to panel 8 by bolts 23C. Upon the oppositeside of panel 8 is block 9A, and is secured to the said panel by bolts9B and screws 90 as indicated. Line shaft 24 is provided, with bearings25 and is supported on one end by upright 26, also loose coupling 27upon the said shaft as shown. Worm 28 on shaft 24 engagesgear 29, andthe said gear journaled in bearings within sub-frame 30, also sprocket31 secured to gear 29 for the purpose of driving sprocket 32 by chain33. Sprocket 32 is suitably journaled to panel 8. Lever 34 is provided,to which is secured by the usual rivets, member 35, and the latter beingmetal cut in the likeness of a loaf of bread. Lever 34 is pivotallymounted upon stud 36, and the said stud connected to panel 8, lever 34also forms offset 37 in order that member may extend to align with thefront surface of panel 7, and is adapted to swing from one side of'thecase to the other, as the dotted lines indicate by means of link 38, oneend of which is pivotally secured to lever 34 and the opposite endthereof pivotally secured to sprocket 32. Slot 39 in the said sprocketis for adjusting the travel of member 35.

In order to properly balance lever 34 at all time; during the operationthereof, a plurality of coil springs is provided, and one end of all ofthe said springs secured to the said lever where indicated. The oppositeend of springs 40 are respectively secured to members 41, while theopposite end of springs 42 are connected to oscillating members 43.

Guide member for lever 34 comprises arched rods 44, between which thesaid lever travels, and with reference to Figure 2 it is clearly seenthat the ends of the said rods are formed at right angles thereto, arethreaded and connected to panel 8 by adjusting nuts 45.

Referring to Figure 4, front panel 7 is formed as indicated by line 46,and forms portion of boy 47 and girl 48 above dot-ted line 49, whilebelow this line the remainder of the images 47 and 48 is painted uponpanel 7. In this manner the view presented by the invention is theappearance of member 35 being tossed from the boy to the girl and viceversa. The space for advertising matter is suggested as indicated.

The arms of images 47 and 48 will be actuated slightly to give theappearance of a tossing motion. Both of each of the said images willoperate at different intervals, but as a single unit, and are adapted topivot at points indicated at 47A and 48A respectively.

Again referring to Figure 1, the upper end of upright link 50 isconnected to the arm unit of image 47 and through link 4713, similarlink 51 is likewise secured to arm unit of image 48 through link 48B.The lower end of links 50 and 51 are pivotally secured to horizontallydisposed beams 52 at 53 respectively, and the said beams adapted to bepivotally secured to members 54 respectively. As lever 34 swings to theright or to the left stud 55, which is permanently fixed on the same,will strike cushion spring 56, one of which is secured to the end ofbeams 52 by rivet 57, thus driving either of links 50 and 51 upward,simultaneously actuating the arm unit of the respective images 47 and48. Coil springs 58 are for the purpose of returning links 50 and 51 totheir normal position as shown.

The travel of the arm unit of the said images is adjustable at 59 uponlinks 50 and 51. Referring to Figure 3, forked members '60 are providedfor the purpose of adjusting the travel of beams 52, and the saidmembers having a threaded shank in order to secure the same to panel 8by nut 61, also adjusting screw 62 as indicated.

Having thus described our invention or discovery, what we claim as newis:

1. In a device of the character described, an enclosed case for thesame, a vertically arranged front panel adapted to be secured within thesaid case, a similar formed rear panel within the said case, means uponthe said front panel whereby the arms of a girl and a boy respectivelywill actuate in a man ner so as to appear that the boy and girl aretossing a loaf of bread to one another, the boy upon one side of thepanel and the girl upon the opposite side thereof and in face to facerelation, the aforesaid means also actuating the said loaf of bread,

2. In a device of the character described, an enclosed case for thesame, a front panel and a rear panel within the said case, the image ofa boy and girl upon the said front panel with arms pivotally securedthereto respectively, an image of a loaf of bread intermediate the saidboy and girl, means for actuating the said loaf of bread in alternatingmovement from the boy to the girl and from the girl to the boy appearingthat it is being tossed in this manner, and this means comprising alever pivotally secured to the front of the rear panel, the image of thebread secured to the upper end of the saidlever, the combination of anelectric motor upon the said panel, a horizontal shaft sec red to thesaid motor, a worm secured to the said shaft to a gear beneath the same,a sprocket connected to the shaft upon which the said worm is secured,an additional sprocket engaging the first-named sprocket by a chain, apivotally secured link connecting the last-named sprocket with the lowerend of the aforesaid lever, a plurality of balancing springs for thedevice, one end of a portion of the said springs secured to the lowerpart of the said lever and one end of the rema' lin springs secured to ahigher portion of the said lever and the opposite end of all. of thesaid springs secured to pivotally mounted members that are secured tothe aforesaid panel respectively.

3. In a device of the character described, an enclosed case for thesame, a front panel and a rear panel within the said case, the image ofboy and girl upon the said front panel. both arms of the said boy andgirl pivctallv secured thereto, lever pivotally secured to the said rearpanel,,means whereby the said lever will actuate the arms of the saidimages in a manner so as to appear that they are tossing an image of aloaf of bread to one another, the said bread image being connected totheupper end of the said lever, and this means comprising a completeunit of mechanism for the said boy and a similar unit for the said girl,and the said units consisting of a horizontally arranged beam pivotallysecured near the center thereof to the said panel, stud secured to thesaid lever and adapted to strike one end of the said beam simultaneouslydriving the opposite end of the said beam upward, a vertically arrangedlink one end of which is pivotally connected to the last-named end ofthe said beam, and the opposite end of the said link pivotally connectedto an additional short link, and the opposite end of the last-named linkbeing fixed with the arms of the aforesaid boy and girl respectively,means upon the aforesaid beam for limiting the movement thereof, alsomeans consisting of a spring secured to the bottom of the aforesaid caseand to the end of the said beam having the said vertical link connectedtherewith.

In testimony whereof we hereunto afiix our signatures.

ROBERT M. MEISEL. HARRY S. AIKMAN.

